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  • ​Fractional CFO · St. Petersburg, FL · Serving clients nationwide

    You built a great business.
    ​Let's build the financial foundation to match it.

    Your growth is exposing gaps in your systems, your reporting, and your financial visibility. Sunshine Business Hub brings CFO-level strategy and systems expertise to growing mid-market companies — without the full-time executive price tag.

    Financial Clarity. Turning Strategy into Operational Reality — Together.

    Book a free consultation

18+

Years of executive finance experience

$1B

Revenue scale of companies served

$500M+

Annual revenue recognition automated

Who I Am

People refer to me as a ray of sunshine — and I agree. I bring positive, infectious energy to everything I do. I see past where a business is today and help the people inside it envision — and believe in — where it's going. My brothers have a word for it: Ruth-fluence.


I'm an extrovert who genuinely loves people. I use humor and real human connection to pull people in. I create environments where people feel welcomed, valued, and part of something bigger than the task in front of them.


That's how I approach every client engagement. Finance and operations transformation is fundamentally a people challenge. I just happen to also be really good at the numbers.


I grow with you, until you are ready to grow on your own.

Book a free consultation

CPA-CA · 18+ Years Experience
​

MS Computer Information Systems · Data Analytics

PwC · Executive Leadership · Fractional CFO

 PMI Project Management · End-to-End Execution

How We Help

What does your business need right now?

We meet you where you are and build toward where you want to go.


FINANCIAL CLARITY & CFO SERVICES
Strategic financial leadership - without the full-time hire.

    —Cash flow management & forecasting

    —Multi-scenario financial modeling

    —Multi-entity consolidations & foreign currency

    —Board, investor & lender reporting

    —Corporate structuring & entity optimization





      FINANCIAL SYSTEMS & AUTOMATION
      When your systems haven't kept up with your growth.

        —System assessment, selection & implementation

        —Multi-dimensional reporting structure design

        —Revenue recognition automation

        —WIP & inventory workflow design

        —Staff training & change management


        Proficient in:NetSuite, QuickBooks Online, SAP B1, Sage Intacct + Velixo, Excel and financial modeling tools

          CONTROLLERSHIP & COMPLIANCE
          Rigorous financial controls — built around your business.

            —IFRS & US GAAP compliance

            —Internal controls & audit-ready documentation

            —Risk management frameworks

            —Due diligence support for M&A



              PROJECT-BASED ENGAGEMENTS

              A specific challenge that needs expert attention.

              —Financial models for investor presentations

              —System implementation projects

              —Back-office transformation initiatives

              —Pre-investment or pre-sale preparation


              The future is fractional

              THE SUNSHINE NETWORK
              One relationship. A full team behind it.

              Sunshine Business Hub is growing into a curated community of fractional professionals who show up together as a seamless team.

              CFO & Finance

              Tax Planning

              Legal & Contracts

              Technology & IT

              HR & Benefits

              Marketing Strategy

              Let's Talk

              Ready to build the financial foundation 

              your business deserves?

              Whether you're in St. Petersburg, Tampa Bay, or anywhere across the US — if your business is growing faster than your financial infrastructure, let's talk. No pressure. Just clarity.


              |"I grow with you, until you are ready to grow on your own."


              PHONE

              716-866-1412

              EMAIL
              ruthmcg@sunshinebusinesshub.com

              LOCATION
              St. Petersburg, FL · Nationwide remote

              Book a free consultation

              The Future is Fractional. Find out what that means for your business — or your career.

              Meet Ruth