18+
Years of executive finance experience
$1B
Revenue scale of companies served
$500M+
Annual revenue recognition automated
Who I Am
People refer to me as a ray of sunshine — and I agree. I bring positive, infectious energy to everything I do. I see past where a business is today and help the people inside it envision — and believe in — where it's going. My brothers have a word for it: Ruth-fluence.
I'm an extrovert who genuinely loves people. I use humor and real human connection to pull people in. I create environments where people feel welcomed, valued, and part of something bigger than the task in front of them.
That's how I approach every client engagement. Finance and operations transformation is fundamentally a people challenge. I just happen to also be really good at the numbers.
I grow with you, until you are ready to grow on your own.
How We Help
What does your business need right now?
—Cash flow management & forecasting
—Multi-scenario financial modeling
—Multi-entity consolidations & foreign currency
—Board, investor & lender reporting
—Corporate structuring & entity optimization
—System assessment, selection & implementation
—Multi-dimensional reporting structure design
—Revenue recognition automation
—WIP & inventory workflow design
—Staff training & change management
Proficient in:NetSuite, QuickBooks Online, SAP B1, Sage Intacct + Velixo, Excel and financial modeling tools
—IFRS & US GAAP compliance
—Internal controls & audit-ready documentation
—Risk management frameworks
—Due diligence support for M&A
—Financial models for investor presentations
—System implementation projects
—Back-office transformation initiatives
—Pre-investment or pre-sale preparation
The future is fractional
Sunshine Business Hub is growing into a curated community of fractional professionals who show up together as a seamless team.
CFO & Finance
Tax Planning
Legal & Contracts
Technology & IT
HR & Benefits
Marketing Strategy
Let's Talk
Ready to build the financial foundation
your business deserves?
Whether you're in St. Petersburg, Tampa Bay, or anywhere across the US — if your business is growing faster than your financial infrastructure, let's talk. No pressure. Just clarity.
716-866-1412
The Future is Fractional. Find out what that means for your business — or your career.
